Brand Identity Designer | Kaejon Misuraca
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Brotherhood - Brand Identity

Brotherhood is a capital management firm that deals with ensuring maximum efficiency in companies cash flow. The goal of this project was to create a timeless and memorable logo and identity that represented that Brotherhood is a Canadian company without using something cliche (a maple leaf, CN Tower, etc.) To achieve this
goal I created a symbol mark using five circular shapes flowing in rotation with one another to represent cash flow. Each shape has a specific colour matching
the colours of the Canadian bills from highest to lowest amount to represent they are Canadian. 

egbank
 

Brotherhood

Brotherhood is a capital management firm that deals with ensuring maximum efficiency in companies cash flow. The goal of this project was to create a timeless and memorable logo and identity that represented that Brotherhood is a Canadian company without using something cliche (a maple leaf, CN Tower, etc.) To achieve this goal I created a logo mark using five circular shapes flowing in rotation with one another to represent cash flow. Each shape has a specific colour matching the colours of the Canadian bills from highest to lowest amount to represent they are Canadian. 

 

SERVICES:

Startup Branding
Logo Design
Identity Design

 
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