Let's Connect

Creating a logo that represents "connection" for an annual Google conference.

Let's Connect logo on a presentation screen

Scope of work

Logo Design

Year

2019

About the client

Let’s Connect is a conference in Miami held by Google.

Challenge

Google reached out to me to design a logo for their annual Let's Connect conference. The challenge was to create a distinctive logo and identity that represented the idea of connection.

Solution

The process began by creating a custom symbol that represented the idea of connection. I used a grid to create the symbol to ensure it was balanced and consistent. Next, I focused on the typeface. I created a custom typeface that also represented the idea of connection to sell home the concept of connection for the Let's Connect conference.

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About the client

Let’s connect is a conference in Miami held by Google.

Challenge

Google reached out to me to design a logo for this year's conference. The challenge was to create a distinctive logo and identity that represented the idea of connection.

Solution

The process began by creating a custom symbol that represented the idea of connection. I used a grid to create the symbol to ensure it was balanced and consistent. Next, I focused on the typeface. I created a custom typeface that also represented the idea of connection to sell home the concept of connection for this conference.

Let's Connect logo animation
Let's Connect logo on a black background
Let's Connect conference event room
Let's Connect conference screen, micro phone and branded pop sockets
Let's Connect logo on a white background