Rebranding an online logo maker to become a full graphic design platform.
Rebrand
Brand Strategy
Brand Naming
Brand Identity
Website Design
Marketing Collateral
Brand Guidelines
2019
Looka (formerly Logojoy) is an AI-powered graphic design platform that guides you through designing a custom brand identity. This includes your logo, business cards, fonts, colors, website and everything you need to launch your business in style while being self-sufficient and executing on your vision.
When Logojoy launched in 2017, its product offering was only logos. The company quickly expanded and started to offer websites, business cards, and social media assets. The name Logojoy was limiting by having the word “logo” within the company name. Keeping the same name would only hold back the company from expanding beyond logos. The company needed a new name and brand that would support them in reaching that next level of growth.
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“Working with Kaejon was an absolute pleasure. You rarely come across someone so passionate about the quality of their work, and eager to learn more every day. I was impressed with Kaejon’s ability to focus on the “why” and the end results, both of which can be hard to find in creatively-inclined folks. I’d highly recommend Kaejon for anyone looking to hire someone to create their new brand. His sharp design skills combined with his focus on a brand’s why, mean that he’s got the goods to dream up the world-class brands of tomorrow.”
Head of Marketing at Looka
