Rebranding the industry leader in social display advertising.
Rebrand
Brand Strategy
Brand Naming
Brand Identity
Website Design
Marketing Collateral
Brand Guidelines
2022
Nova (formerly Polar) is the leader in Social Display Advertising. Providing creative automation for agencies, brands, ad tech platforms, CTV providers, and retail media, allowing them to repurpose social creative to run programmatically, at scale, on the open web, in mobile apps, and on CTV.
When Polar first came to me, they had two sub-brands offering the same product but targeting two different target markets, creating internal and external confusion. As a result, they needed a strategy that clarified the brand hierarchy, purpose and positioning.
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"Kaejon was a delight to partner with, as he brought a methodology and framework to help guide what is normally an arbitrary and highly subjective process. He did a great job of balancing the line between challenging us to think critically about our choices and being open to our direction and perspectives. The results speak for themselves, we are proud (and loud) about our new branded identity which has inspired our team, our clients and most of all, me!"
Founder & CEO at Nova
