Select Leaf was founded on the firm believe that CBD is the future of natural health. After 2 years of research and using the product among family and closed friends they came to me to created a unique brand of products focused on the healing effect of CBD in the human body. Selected Leaf prides itself by producing the highest quality, pharmacist-formulated CBD products on the market. Selected Leaf uses local Colorado organic farmers that only use extraction methods that preserve the plant's natural properties.
The process began with conducting research, and crafting the brand strategy, positioning statement, and user profiles. From that, I created a new logo that is both distinctive and memorable, an energetic and approachable colour palette, a bold and flexible brand font, streamlined package designs and a modern website.