Whaling Digital Media is a Photography and Film company. Owner, Jeff Whaling wanted to rebrand with a new logo that is simple and modern. Something that expresses the company values for photography and film. This new logo features 6 different colours. Each colour representing an emotion. With photography/film, there are many different emotions involved. The brand colours represent that this company is all of these emotions rather than just one. They are not just your average photography/film company, rather they are; fascinated, wise, happy, loving, confident, and harmonious with their clients.